In The Pool With Esther

Esther Dyson Article in Defence of Friction I have been thinking a lot about friction recently, in this age of optimization and efficiency. I first learned about the challenges of optimization when I worked with Federal Express as a securities analyst back in the late 70s and early 80s, when the company was just getting started. They were on a mission to be optimized, but learned the hard way that the more efficient you are, the tougher it is to respond when anything messes u