The 10 Commandments of Startup Profits (Video)

THE STARTUP ROADMAP: 10 profit principles get at the nub of how startups makes consistent profits and how they can help you build an enduring business that produces sustainable profits as well.

1. Build a Business Based on Your Distinctive Competence
2. Develop and Deliver a Superior Value Proposition
3. Don’t Start Up Until…
4. Take Charge of the Money and Control It
5. Create a Profit-Based Reward Structure
6. Recognize and Hire “Lightning in a Bottle”
7. Create Profit Centers to Scale Your Business
8. Augment Profits with Proprietary Technology
9. Build a Financial War Chest for Strategic Advantage
10. Behave Ethically, and Profits Will Follow


  • Lauren Keyson

    Lauren is the Founder and CEO of Keyson Publishing. She is also the Founder and CEO of the not-for-profit Disruptive Technologists, Inc., and founder, writer, and publisher of This latest project incorporates published digital content for the web, newsletters, podcasts, quarterly events in partnership with Microsoft, webinars, Think Tank events & dinners with some of the most disruptive voices in technology today, as well as a large social media network on multiple platforms.

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