Aviary, the Photo Disrupter Launches to the Public

Avi Muchnick is the co-founder and CEO and Israel Derdik is the co-founder and CTO

Israel: Aviary is a photo editor that can be embedded inside other developers’ applications – so if you have an android app or a website, you can embed our code inside your own site and have photos that get uploaded or accessed– and you can apply filters, crop, and things like that.

Avi: Way back in 2002, I ran a website called Worth1000.com – a site where artists would come and compete and make really cool artwork.  I would get lots of questions like, ‘where can I get tools to make photos look really great,’ – and the idea for Aviary spun from there. Then Jeff Bezos, CEO and founder of Amazon was a fan of worth1000, and he reached out to me and said, I really like what you’re doing,’ and proceeded to invest seed money to help Aviary get started. He has been involved in all investment rounds since.

Aviary launched a major upgrade to SDK, and now powers 10 million photo edits each month. It is available for Android, IOS, and web apps, and includes additional image effects and a refreshed UI. It also paves the way for Aviary’s monetization plans: developers will be able to sell special filters and stickers via in-app purchases, and Aviary will take a cut of these transactions.


  • Lauren Keyson

    Lauren is the Founder and CEO of Keyson Publishing. She is also the Founder and CEO of the not-for-profit Disruptive Technologists, Inc., and founder, writer, and publisher of DisruptiveTechnologists.com. This latest project incorporates published digital content for the web, newsletters, podcasts, quarterly events in partnership with Microsoft, webinars, Think Tank events & dinners with some of the most disruptive voices in technology today, as well as a large social media network on multiple platforms.

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